KAELES
(kai · lus)

Frame io

Frame Iphones

The Overview

Whether you are looking to shop your favorite artists, discover new talent, or simply seek inspiration for art of your own– our client wanted to introduce a convenient way of perusing a digital gallery right from the comfort of your own home.

Branding
Product Design
Product Strategy

The Challenge

To create a seamless ecommerce experience allowing users to browse and purchase prints from the palm of their hand.

Frame Expanded

Our Process

Before any project begins we highlight goals, and communicate what our clients deem as must-haves/non-negotiables. With long-term growth front of mind we conducted research to determine if there is enough market share to fuel this project, who this particular market share consisted of, and key design/functionality elements that would appeal to the right users! After numerous testing, prototyping, and surveying we answered some questions like:

Who does this app appeal to?

What standards will our user best respond to?

Would simplicity enhance usability for the targeted users in this market?

Etc

Typography

BRAND + HEADER

AMIDIC

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
BODY

CIRCULAR STD

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ

The Execution

Our value enhancing design strength comes from the above preliminary research, and with the right answers to the questions we ask– we were able to deliver to our client a custom application that moves fluidly, works assumptively, and is built thoughtfully with the standards listed below.

GIF of Frame