KAELES
(kai · lus)

Richy's Hardware

A yellow laptop

The Overview

With the modern-day prohibition that is cannabis slowly dissolving, we were asked to build a website catered to showcasing cannabis related accessories– Vaporizers, Vape Cartridges, Batteries, and Disposables.

Branding
Product Design
Product Strategy

The Challenge

To create a seamless informative experience allowing users to browse the product line of Richy’s Hardware. Our client needed a website that could communicate legitimacy and compliance, while educating their audience on their product’s superiority.

Richy's Expanded

Our Process

Before any project begins we highlight goals, and communicate what our clients deem as must-haves/non-negotiables. With long-term growth front of mind we conducted research to determine where the balance was between design choices appealing to potential buyers, and current UI/UX best practices. Because the market for such merchandise is still relatively new, we wanted to ensure data trust was our primary focus. With innovative tactics to promote user information security, we built a way for our client to engage with their audience to create familiarity in this ever changing and green market.

Typography

BRAND + HEADER

AMIDIC

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
BODY

CIRCULAR STD

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ

The Execution

Our value enhancing design strength comes from the above preliminary research, and with the right answers to the questions we ask– we were able to deliver to our client a custom website that is search engine optimized, fueled with interactive movement, and is built thoughtfully with today's standards.

Prototype of Richy's Hardware